Narrowing down to three main ideas

Ideating

Expanding top 5

Rapid Ideation

SLIP

First Attempt at Point of View Statement

Video investigation

We created a montage of sound and visual material from the city to amplify the atmosphere we are going to target.

Environment immersion

Environment study
Time - 8:30am

Findings -

Wind amplifies stress, overloads senses
Morning rush seems not as stressful as expected
Different zones around the city produce different atmospheres